Refuge Outdoor Festival is a 3-day camping weekend aimed at breaking down the social and institutional barriers that have historically disconnected many people of color from enjoying the outdoors. Refuge Fest is led by the BIPOC community with workshops, music, art and healing practices that’s accessible for a wide spectrum of outdoor enthusiasts - from expert campers to complete novices. 
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The organization is on a mission to inspire 10,000 BIPOC to embrace outdoor activities and engaged us to help drive awareness from potential attendees in new markets to both increase out of state guests and prospect new locations to scale their event to. We launched a paid digital media campaign that helped boost traffic to their website, social media accounts and increased their click-through-rates by 86%.

Our work included:

Graphic Design

Paid Digital Ad Campaign

Organic Community Engagement

Search Engine Optimization

Content Strategy

Copywriting

Social Media Content Strategy

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